Wayne Booth's The Rhetoric of RHETORIC continues to serve me well by challenging me to become a more thoughtful communicator, teacher, learner, and human being. We all need that challenge. Likewise, we need to consider thoughtfulness as more than mere intellectual activity but also as the well-intentioned consideration of others. Booth was not only a rhetorician who focused on ways to communicate well but also an ethicist who sought ways to treat others well, especially through thoughtful listening as well as speaking and writing. Basically, Booth wanted his students, readers, colleagues, and conversational partners to feel valued as human beings. With such an aim, he invites us all to seek better understandings of rhetoric.